Justin Bieber’s ‘Everything Hallelujah’ Gets 240% Streaming Bump After World Cup Halftime Show

When Justin Bieber performed “Everything Hallelujah” at the 2026 FIFA World Cup halftime show, it wasn’t the song most expected. Introduced by Jason Sudeikis in character as Ted Lasso, Bieber chose a stripped-down acoustic number from 2025’s Swag II rather than a stadium-sized hit. The response was swift confusion, with some viewers describing the moment as an energy-killer beneath the global spotlight.

But the unfamiliarity worked in the song’s favor. In the aftermath, “Everything Hallelujah” saw a 240 percent spike in global Spotify streams, according to data shared with Rolling Stone. Google Trends also lit up: the top queries under Bieber’s name are now variations of “Justin Bieber hallelujah song,” suggesting listeners went searching to confirm it was actually in his catalogue.

The result isn’t unprecedented. Bieber experienced a similar streaming surge after his Coachella headlining set earlier this year, marking his biggest streaming day at that point with 24.6 million. The World Cup bump fits a clear pattern: exposure on a massive stage—even with a puzzling song choice—sends audiences to streaming platforms to revisit or discover.

The episode underlines that in an attention economy, polarizing moments can generate as much listening as straightforward hits. Whether “Everything Hallelujah” sustains that momentum is less certain, but for now, it’s the outlier that refused to be ignored.