Isaiah Rashad Announces Third Album ‘It’s Been Awful’

Isaiah Rashad has confirmed the details of his third studio album, titled ‘It’s Been Awful’. The announcement arrives five years after his 2021 project ‘The House Is Burning’. The new album is positioned as a definitive statement, with Rashad reclaiming his artistic direction.

The lead single, “SAME SHIT”, is now available. It arrives with a music video depicting the rapper navigating a surreal, nightmarish landscape. In a statement, Rashad outlined the track’s conceptual focus. He described it as a reflection on his family, self-care, and the persistent daily grind. The core theme, he notes, is the discipline of hustling and showing up to work each day.

Rashad indicated that ‘It’s Been Awful’ will contain a range of experimental sounds, but he aimed to include material with a direct, grounded message. “SAME SHIT” appears to serve that purpose, offering a straightforward entry point to the wider album.

No specific release date for the full album has been provided alongside this initial announcement. The single marks the beginning of the campaign for what is described as a fearless and fully-realised body of work from the Chattanooga rapper.