The singer says the shift away from chronological feeds has made it nearly impossible to coordinate a release, and that “virality does not equal album sales.”
Lizzo has a new album arriving June 5. The project, titled Bitch, comes after a stretch of high-profile promotion, but the singer says you might not have heard about it. The reason, she argues in a recent TikTok, is not a lack of effort but a structural failure in how music is marketed online.
“The algorithm-based way that social media functions now is destroying the music industry,” she said, clarifying that she means the industry that allows artists to sell music for profit, not music culture itself. Her central complaint: feeds no longer show content chronologically, which means the public “has no idea when music is actually coming out.” Even she misses releases from artists she follows. “Because of streaming and social media, and our post-COVID, chronically online society, most of music marketing is
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ROMBO Editorial Staff
The collective voice behind ROMBO Magazine’s news, reviews, features, and cultural coverage.
