Chuyin Turns the Mask Into a Musical Statement on Debut Album

The mask is a crocheted baby head with giant black eyes and a smirk. Nobody has seen Chuyin without it. Signed to Fuerza Regida frontman Jesús Ortiz Paz’s Street Mob Records in 2023, the anonymous act has used that mask to build a persona: a reckless, alcohol-guzzling toddler who lives for late-night chaos. It is performance art as much as music, and Chuyin never breaks character.

His debut album, Los Locos Nunca Mueren, pushes the concept even further. The 16-track record arrives after weeks of social media posts from a fake rehab, a theatrical rollout that locked him in a white box until release day. “They let me out just for this interview,” he told Rolling Stone. “As soon as we’re done talking, I have to go back in.”

Behind the gimmick, the music holds weight. Chuyin’s vocals sit over traditional arrangements shaped by a cast that includes Luis R Conriquez, Oscar Maydon, and Fuerza Regida. The album features a first: tololoche player Moisés López sings on a track, expanding the band’s sonic palette. Chuyin says he wants the project to prove something. “I think people see the mask and they’re