Baby Queen confirms new album ‘I Hope You Don’t Remember Me’, shares new single ‘Permanently Obsessed’

After months of deliberate, incremental reveals, Baby Queen has formally announced her sophomore album. I Hope You Don’t Remember Me will be released on July 24th via Insanity Records, following 2023’s Quarter Life Crisis. The news comes with a fourth preview track, “Permanently Obsessed,” a bouncing, synth-laden song where an earworm melody carries a heartsore core.

Bella Latham, the musician behind the project, describes the track as a portrait of a recurring pattern in her own behaviour — something unhealed that renders the identity of the lover almost irrelevant. It fits the broader album’s frame: a story of love, rejection, ego and shame told by an unreliable narrator whose understanding of love is, by her own admission, warped.

“The songs I wrote seemed to reveal more about me than about the people or relationships I was writing about,” she says. “A spotlight was shone into corners of myself I hadn’t looked at in a long time.” She calls the LP “an emotional journey from a type of beginning to a type of end,” though she admits the story remains quite unresolved.

The album, built partly from singles “Word Vomit,” “Feel Something,” and the title track, arrives with a string of intimate UK in-store shows throughout late July, including stops at Rough Trade East, Kingston’s Banquet, and Crash in Leeds.