Four Decades of Music Journalism Gutted as Veeps Lays Off Staff at BrooklynVegan, Alternative Press, and More

Nearly all staff at BrooklynVegan, Alternative Press, Revolver, and Goldmine were laid off yesterday by parent company Veeps, the ticketed livestream platform now part of Live Nation. Emails to employees at the publications bounced, with the exception of BrooklynVegan founder Dave Levine, according to sources. Representatives for Veeps and Live Nation have not responded to requests for comment.

Each outlet carried a distinct editorial history. Levine started BrooklynVegan in 2004 as New York’s rock revival crested. Revolver, launched in 2000, grew into a hard-rock and metal institution. Goldmine has chronicled record collecting since the mid-1970s, first as a physical newspaper, later as a magazine. Alternative Press, founded in Cleveland in 1985, moved under the wing of Veeps parent MDDN around 2020. Despite changing ownership over the years, the publications maintained identifiable missions and readerships.

Publicist Jacob Daneman called the layoffs “utterly unceremonious and moronic” in a social media post mourning BrooklynVegan. Veeps acquired the brands—previously listed under digital media company Project M—sometime in 2024 or 2025, though the exact timeline remains hazy. What is clear is that this week’s cuts erase not just jobs but editorial traditions that outlasted every prior corporate shuffle.