USC Adds Travis Scott to Its Curriculum

The University of Southern California is offering a course this year centered on Travis Scott’s creative and business ventures. The class, titled “The Creative Enterprise: Learning From Cactus Jack,” will be taught at the Annenberg School for Communication and Journalism. Professor Josh Kun, a Grammy-nominated scholar, leads the curriculum.

USC Annenberg announced the course on Instagram on April 26, 2026. Scott responded with a series of fire emojis. The post promised “unprecedented access” to the network of collaborators and companies operating under Scott’s Cactus Jack imprint.

College courses on pop stars are no longer a novelty. What distinguishes this one is its home in a journalism school. Rather than focusing solely on Scott’s music or celebrity, the course frames his work as a case study in branding, multimedia production, and cross-industry influence. Scott has built a portfolio that extends from record releases and Nike partnerships to the massively popular Fortnite concerts and his own festival, Astroworld (though that event’s 2021 tragedy looms large over his public narrative).

Kun brings a deep background in cultural studies and music scholarship. His presence signals an academic treatment, not a promotional exercise. The course will examine how Scott’s team built a coherent visual and commercial identity across fashion, gaming, and streaming platforms. For USC students, it’s a blueprint of modern media entrepreneurship, anchored by one of its most visible practitioners.