The Beatles’ First Official Museum Will Open at the Site of Their Rooftop Concert

London’s 3 Savile Row, the address where the Beatles played their final public performance in 1969, will become the home of the group’s first officially licensed museum. Called The Beatles at 3 Savile Row, the seven-floor space is scheduled to open in 2027.

The museum will pull directly from the archives of Apple Corps Ltd, the company the Beatles founded in 1968. Much of that material has never been shown publicly. Plans include a recreation of the basement studio where Let It Be was recorded, a series of rotating exhibitions, and a dedicated store. A presentation of the rooftop concert, the set immortalized in Peter Jackson’s Get Back documentary, will also be part of the building.

Several Beatles museums already exist across the United Kingdom, but none operate with the band’s approval or have access to Apple’s archives. This project places the story firmly in the hands of the rights holders. A second experience is in development, though no specifics have been released yet.

Situating the museum inside the very building where the Beatles played their last live moments as a group gives it a direct connection that no third-party exhibition can replicate. It’s a careful move from Apple Corps, one that turns an address already heavy with history into a permanent, self-curated archive.