PUP Release Unheard Track “If This Is It” and Stop-Motion “Concrete” Video

A year after the release of Who Will Look After The Dogs?, PUP have returned with material that didn’t make the final cut. “If This Is It”—not a Huey Lewis & The News cover, despite its name—is a studio leftover from those sessions, a track that sounds less like a discarded idea and more like a necessary pressure release. It’s a melodic burst of tension, sharp and brief, carrying the same unruly energy the Toronto band has sustained across four albums.

The accompanying event is a visual one. The video for album track “Concrete,” pieced together over a year by frequent collaborator Sterling Larose, is a dizzy stop-motion collage of imaginary magazine pages. Images cut, fold, and flicker across the screen in a frantic loop that evokes the physicality of print more than its digital afterlife. There’s a deliberate nostalgia here—not for the content itself, but for the gesture of picking up an object to read about music.

Both pieces land at a moment when PUP’s catalog continues to settle into itself. The band has never been precious about album cycles; they’ve often let loose material when it needs air. “If This Is It” and the “Concrete” clip feel less like promotion and more like an afterword: a small, well-timed crack in the wall between what’s finished and what’s still worth showing.