The troubled East Williamsburg venue, now under Dubai-based ownership, announces its opening weekend lineup and new name.
The venue formerly known as the Brooklyn Mirage will reopen as Pacha New York this June. The change follows its acquisition by Dubai’s FIVE Holdings and a protracted period of security upgrades, failed reopenings, and management turmoil.
Its opening weekend is set for June 20 and 21. Michael Bibi is booked for the first night, with Black Coffee scheduled for the second. Ticket prices start at $150, with VIP options reaching $550.
The rebrand attempts to reset the narrative for a location that became synonymous with operational problems. Its revival under an international hospitality group now moves into a practical phase, with the announced bookings targeting a mainstream electronic audience.
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ROMBO Editorial Staff
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