Peet’s Coffee and SPIN are searching for a “Chief Playlist Officer” to shape the chain’s in-store afternoon soundtrack, awarding a trip to a major Chicago festival and real-world curation duties.
Peet’s Coffee has partnered with SPIN on a nationwide search for what they’re billing as America’s “3PM DJ.” The winner will become the chain’s first Chief Playlist Officer, responsible for the music that plays across all Peet’s locations during the late afternoon hours. The contest opens June 3 and runs through June 30.
The ask is simple: build a playlist engineered for the slump that hits midafternoon. Peet’s calls it a “Middle Ground Mix,” designed to pull a coffee drinker through the final stretch of the day. One winner and a guest will receive tickets to
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