Terror, Landmvrks, Dying Wish Join Taco Bell’s Feed the Beat Campaign

Taco Bell’s Feed the Beat program has added a handful of heavy acts to its current lineup. Long-running hardcore band Terror, French metalcore group Landmvrks, and Portland’s Dying Wish are now part of the campaign, according to Metal Injection. Their music will appear in the chain’s commercials and social media posts across national advertising.

The program began years ago mostly as a way to support touring musicians with free food and exposure, circling around indie rock and pop punk. The new roster marks a clear shift. It puts hardcore and metalcore in front of a mass audience that snack brands clearly believe is already there. This is less crossover moment than confirmation of a streaming-era reality. Heavy music pulls numbers, and corporate playlisting follows the data.

For the bands, it’s a pragmatic kind of visibility. A Terror breakdown under a shot of a Crunchwrap Supreme might be a strange image, but it also reflects how completely these sounds have seeped into the background of daily life. No grand sellout drama, just a brand tapping into listenership that’s been built over decades in basements and clubs. The full list of participating artists has not been published, but the inclusion of these three names alone says plenty about where heavy music sits in 2025.