The musician and broadcast journalism student brings her shoegaze sensibilities to festival coverage at Kilby Block Party.
Earlier today, Stereogum added Winter to its VJ roster. The Los Angeles-based musician, who leads the shoegaze and dream pop project also called Winter, is spending the weekend at Salt Lake City’s Kilby Block Party, where she’ll be asking festivalgoers and performers a simple question: name three songs.
Winter studied broadcast journalism before turning her focus to music. That academic background surfaces now as she steps into a role that sits somewhere between artist and interviewer. She is not just a familiar face at the festival; she is working it, microphone in hand, turning casual conversations into short-form video segments for Stereogum’s social channels.
The trivia format invites a brief, unrehearsed window into how people, both ordinary fans and touring acts, relate to music. It strips away grand statements and press cycles. Instead, you get someone trying to recall a track name under pressure. For a festival like Kilby, which leans heavily on indie, dream pop, and guitar-driven acts, Winter’s own catalog adds a layer of credibility. She understands the scene from the stage.
Stereogum has run VJ dispatches from festivals before, but bringing in a working musician with broadcast training signals a small shift. It acknowledges that the most engaging coverage often comes from people who live inside the culture, not those observing it from a distance. Over the weekend, those short clips will accumulate, giving the festival a lingering digital presence beyond the final set times.
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