Laufey’s ‘Madwoman’ Video Gathers a Scene

Laufey’s new video for “Madwoman” functions as a deliberate gathering. The track itself is from the deluxe edition of her Grammy-winning album ‘A Matter of Time,’ but the visual, directed by Warren Fu, builds its own distinct world. It pulls together a specific group of Asian and Asian-American figures, including Olympic figure skater Alysa Liu, actor Hudson Williams, actress Lola Tung, and Katseye singer Megan Skiendiel.

The setting is a stylized mid-century pool party, all clean lines and saturated color. The aesthetic is precise, leaning into a retro formality that contrasts with the song’s modern, jazz-inflected pop. The cast moves through the space with a choreographed ease, their interactions playing out like scenes from an unseen film. It feels less like a narrative and more like a curated display of presence, a statement of cultural visibility built through association and style.

This approach aligns with Laufey’s broader artistic language, where classicism and contemporary pop sentiment are carefully fused. The video’s production, with cinematography by Andrew Truong and design by Evaline Wu Huang, emphasizes a polished, almost tableau-like quality. Each shot is composed with an editorial eye, treating the performers as elements in a living portrait.

As a single, “Madwoman” operates within Laufey’s established mode of orchestral pop balladry, but the video gives it a new social dimension. It is a project of assembly, using the format to connect dots across different corners of the arts and sports. The effect is cohesive, a quiet assertion of community built through a shared visual language rather than lyrical content.